B Corporations: For Benefit of...

society...

I've been doing a lot of reading about B Corporations and the organization responsible for their creation and certification, B Lab (Yep, it was talked about at PopTech) over the past few weeks. I first heard about the organization when still a student at BGI (it's hard to believe that I graduated in June of last year) and remember thinking that it certainly seemed like a fabulous idea; an organization dedicated to digging deeply into companies' "green" and "sustainable business" claims to provide some level of transparency as well as seeking to gain favorable regulatory status for such entities. Why not seek to create an incentive for companies that work to benefit the society they function in beyond mere economic gain? Seems like a no-brainer, right? (image from AuthenticOrganizations)

Read on here...